Olorunnibe said that Nigeria would continue to witness setbacks incorporate sports sponsorship if adequate measures are not put in place to enlighten relevant companies that are interested in sports development.
The Temple Sports Management Company boss, however, enjoined youths interested in sports to continue to train hard, adding that hard work and determination to succeed is the hallmark of a successful sportsman or woman.
“Sports is big business in the world today. The major reason why more corporate bodies are not keen on investing their money in sports is that it takes a long time to make gain from the investment. A businessman’s target is to make quick money, which is not possible in sports. Sports is a long-time investment. If a company is interested in sponsoring a talent at the grassroots level, the company has to nurture the athlete for so many years before getting investment back,” he said.
Speaking further, Olorunnibe said: “This also implies to investing in a particular sport. A company will rather put their money in football where there is high followership than a sport which is not popular.
“For more corporate bodies to be involved in sports development in Nigeria, a well-tailored program has to be put in place to attract sponsors. This should involve creating more awareness especially on the lesser sports,” he stated.